Marketing Masterclass for MSME Business

Marketing is one of the most important business functions to scale any business but yet it is still not explored to its full potential in an MSME Business. Marketing not only creates awareness about your product, service or brand but it also strongly supports to increase sales. And in today’s digitally connected world, it’s the most cost-effective way to create awareness about your product, service or brand and reach out to your customer sitting in any part of the world. Welcome to Marketing Masterclass Program ! This masterclass is created exclusively for business owners running their own business. Let’s look at each module and what you are going to learn from it. Introduction to marketing o Understanding Marketing at practical level o Understanding the difference between Sales and Marketing o Understanding the difference between marketing and advertising o Importance of marketing in a MSME Business

Understanding Marketing concepts and applying you your business o What is positioning ? o what is segmentation ? o what is targeting ? o what is marketing research and how it is done ?

Creating Marketing strategies and plans o Aligning marketing efforts with the organizational goals o How to Set Marketing Goals Based on Business Goals o Understanding organizational buying behavior  Difference between B2B Buying and B2C Buying  Understanding how an organization buys and how you can influence their buying decision in your favors

Branding o Understanding branding and how it can be done for MSME business o Understanding the difference between brand and branding o How to create a marketing campaign in B2B

Digital Marketing for MSME Business o Understanding the Marketing Funnel o Understanding your website and auditing it o Understanding Digital marketing o Understanding SEO o Understanding Social Media Marketing  Understanding Facebook for business  Understanding LinkedIn for business  Understanding YouTube for business o Understanding Google for Business o Understanding automation tools o Defining marketing budget o Selecting a marketing agency